Bamboo is a Johannesburg‑born, Africa‑minded marketing consultancy. We translate the latest evidence from Ehrenberg‑Bass, Binet & Field and the wider growth‑marketing canon into commercial momentum. If your goal is predictable, scalable growth, we build the engine and keep it running.
CoreAdvisoryStreams
Core Advisory Streams
Marketing Effectiveness Audit
Know exactly where every rand multiplies. Evidence‑led analysis shows which channels and creative assets build penetration and mental availability, lifting ROMI by 22 %—no extra budget required.
Growth Loop Mapping
We design paid, product‑led and organic loops that power themselves. When acquisition, activation and retention feed one another, CAC falls, LTV climbs and momentum compounds. Clients have cut CAC by 18 % while doubling free‑to‑paid conversion.
Brand Narrative & Distinctiveness
Own the buying moments that matter. Mapping Category Entry Points and building distinctive assets lets your brand trigger preference and pricing power. One industrial challenger added 3.5 margin points in six months.
Go‑to‑Market Blueprint
Launch with reach and precision in the same plan. Our full‑funnel model balances broad‑reach brand building with laser‑targeted activation, adding R48 m revenue and hitting CAC payback inside 90 days for a tech client.
Marketing Capability Uplift
Agile, test‑and‑learn discipline helps teams ship faster and scale winners sooner. A pan‑African operator added R32 m EBITDA after embedding continuous experimentation.
Evidence First
Spend rests on proven ROI, not intuition.
Compounding Loops
Growth accelerates as each stage feeds the next.
Full‑Funnel Balance
Brand and activation budgets pull in one direction.
Continuous Experimentation
Fast feedback gives speed without guesswork.
InnovativeSpaces. TimelessDesigns.
Innovative Spaces. Timeless Designs.
Data‑Led Decisions
Bayesian marketing‑mix models identify your real growth levers.
Distinctive Brand Assets
Colours, shapes and sounds that make you memorable at critical buying moments.
Agile Growth Flywheels
Small tests, rapid learnings, compounding returns.
Brainsontheproblem,skininthegame.
Brains on the problem, skin in the game.
Our team is a tight unit of marketing scientists, strategists, creatives and operators. Senior consultants set the direction, growth scientists crunch the evidence, creative technologists build distinctive assets, and delivery leads keep momentum high. Together, we turn modern marketing theory into measurable impact—so you see the numbers move, not just the slide‑deck.
Collaboration Call
Let’sbuildyourgrowthengine.
Growth isn’t a department; it’s a system. If you’re ready to run the numbers and write the narrative, we’re ready to help.